VERONIKA
JELŠÍKOVÁ

PPAS — Always Ready to Help

Pražská plynárenská’s largest campaign to date introduces a new communication platform built around caring hands and the line “Always ready to help”. A mythical guardian comes to life in Veronika Jelšíková’s film, expressing the brand’s stability, reliability and empathy.

Director · Veronika Jelšíková

CZ Production Designer · Martin Krejzlík

Director of Photography · Michal Babinec

Production · Stink Films Prague × Stink Films

Agency · Wilhelm Kinga

Client · Pražská Plynárenská

Creative Team · Pavel Wilhelm Přibyl, Katarína Kinga Králová, Kateřina Hlávková, Zuzana Burianová

Account Team · Magdalena Pivarči Křížová, Jana Pokorná Valenčíková

Producer · Dominika Ott

Executive Producers · Klára Králíčková, Jakub Sláma

Editor · Filip Malásek

Casting · Maja Hamplová

Make-up & Hair · Jana Dopitová

Wardrobe · Oscar Charpentier

Grading · Jonny Thorpe, Radek Svoboda

Post-production · PFX

Photographer · Urša Premik

mBank — Big Little Victories

A savings campaign built around the thought that even small, regular steps can lead to meaningful results. Its emotional story follows a young father whose saving helps his son develop the hobby they share.

Director · Veronika Jelšíková

CZ Production Designer · Martin Krejzlík

Head Producer · Ondřej Martinec

Head of Strategy · Miloš Gonda

Chief Creative Officer · Klára Palmer

Creative Director · Radek Mojžíš

Creative Director · Iva Nitkulinec

Senior Copywriter · Markéta Kolodžejová

Senior Art Director · Václav Matoušek

Account Director · Rostislav Novák

Senior Project Manager · Lucie Bočková

Sound Engineer · Ondřej Dvořák

Producer · Jiří Heršálek

Editor · Filip Malásek

Photography · Ondrej Szollos

Music · Oliver Fillner

Production Agency · Boogie Films

Agency · DDB.about95

Director of Photography · Tomáš Šťastný

Post-production · PFX

Post-production Operator · Pello Seron